Budweiser teams up with Harley-Davidson for a VERY manly new ad as owner Anheuser-Busch tries to bounce back from Bud Light backlash over marketing campaign featuring transgender influencer Dylan Mulvaney
- The macho commercial was released after backlash to Bud Light’s relationship with trans influencer Dylan Mulvaney.
- A grey-haired mechanic works on a Harley-Davidson motorcycle while cans of Budweiser emblazoned with the motorcycle manufacturer’s logo are displayed on ice.
- The commercial, which ends with three men drinking the beer, appears to be part of Anheuser-Busch’s efforts to win back customers after the Bud Light surprise.
Budweiser has teamed up with Harley-Davidson for a masculine commercial featuring beer cans emblazoned with the motorcycle maker’s logo, as company executives try to win back customers after the Dylan Mulvaney debacle.
The commercial features a grey-haired mechanic working on a Harley bike before three men are shown drinking the beer.
Speaking over a rock instrumental, a male narrator says, “The greatest legacies are built with determination and resilience, one detail at a time.” Limited Edition Budweiser Harley-Davidson Cans – for those who give their all to their craft. This bud is for you.
The masculine tone is in stark contrast to Bud Light’s ill-fated partnership with Mulvaney, 26, in which the trans influencer was given a beer can with her face on it to celebrate 365 days of “womanhood.”
Anheuser-Busch, the company that owns Budweiser and Bud Light, has lost $15 billion in value since the merger was announced and bosses are desperately fighting to win back customers who boycotted the beer.
The commercial features a male narrator talking about “courage and resilience” while a mechanic polishes a Harley-Davidson. Three men are then seen drinking the beer. The commercial is in stark contrast to Bud Light’s partnership with trans influencer Dylan Mulvaney.
The announcement appears to be part of Anheuser-Busch’s attempts to win back customers.
Budweiser’s commercial with Harley-Davidson, the first time the two companies have partnered, launched last week alongside the release of the limited-edition cans.
Each tin features the slogan ‘Kings of our Craft’ and the words ‘brewed and built in the USA’.
Budweiser said: ‘The greatest legacies are built one detail at a time. Here’s to an American collaboration for history.
But the launch on Facebook was marred by a flurry of comments from people who were still upset about the Mulvaney deal, suggesting that attempts to move on from the debacle had been unsuccessful.
The backlash prompted some to call for a boycott of all Anheuser-Busch beers. The company’s portfolio also includes other major brands such as Michelob Ultra and Stella Artois.
The company’s shares have fallen sharply amid a major drop in Bud Light sales in the US. Anheuser-Busch has seen its market value fall by $15.7 billion and weekly Bud Light retail sales have fallen. steadily reduced by at least 20 percent since mid-April.
Two marketing executives have been suspended over the decision to partner with Mulvaney.
And because Anheuser-Busch has lost value, competitors have added $3.2 billion in market value to their brands.
The new commercial is a stark contrast to Bud Light’s partnership with trans influencer Mulvaney.
The new commercial came as Bud’s parent company, Anheuser-Busch, tries to win back customers who have boycotted its brands. The backlash has severely damaged the value of the company.
Bud Light sales have fallen significantly since the beer’s partnership with Dyland Mulvaney and JPMorgan analysts expect Anheuser-Busch’s profit to fall 26% this year.
Molson Coors, which owns Coors Lite, has seen a market value increase of $2.2 billion, about 20 percent, while Heineken has a $1 billion increase, up 1.7 percent. .
Bud Light sales fell more than 23 percent as of the week ending May 6, according to Jared Dinges, a beverage analyst at JPMorgan.
He said the bank expects a volume decline of 12 to 13 percent over the course of a year in the US.
“We believe there is a subset of US consumers who won’t be drinking a Bud Light for the foreseeable future,” the analysts said Tuesday.
He added: ‘Stocks have underperformed their EU Beer peers by 15% since early April.
“We believe this is due to uncertainty in the US as investor focus has shifted squarely to the potential impact of the Bud Light controversy.”
Sandeep Gora is born and brought up in Jaipur, India. He is Content Writer in tech, entertainment and sports. He has experience in digital Platforms from 3 years. He has obtained the degree of Bachelor of Journalism and Mass Communication in 2018 from CCS University of Rajasthan Jaipur. Now as a Content Writer in Elite News.