London hip-hop artist signs with major label – Elite News

An up and coming artist from London, Ontario. he has officially signed with Canada’s number one record label, Universal Music Canada, and Tuff Gong Collective.

Solomon Marley-Spence, also known as “King Cruff,” was born in London but grew up in Kingston, Jamaica.

“Growing up in Jamaica, music is a big part of the culture,” he explains. “Hip-hop isn’t doing very well, so it wasn’t until I got back to London that I thought, ‘Let’s try this.’

On Friday, King Cruff officially released their new single “Samurai Chop.”

“’Samurai Chop’ is about the party lifestyle and how conversation and drama can mix,” he says. “What really influenced the song was: ‘The words cut deep like a samurai’s beak.’ My mother always said that words have power, and I believe it.

He grew up listening to reggae singer Beres Hammond, and his current favorite artists include Kendrick Lamar, Chronixx, and eccentric hip-hop artist Andre 3000.

The 25-year-old returned to London when he was 17 and began working his craft, becoming a lyricist and performer.

Calling London his second home, Cruff says, “I want to see the biggest music scene in London, I want to see them embrace it and support it because I feel like people push it aside and I don’t think they know how much.” the talent is in this scene.”

“King Cruff is an artist like no other – he is a captivating performer and a compelling lyricist with deep talent,” said Jeffrey Remedios, President and CEO of Universal Music Canada.

“I am honored to partner with Tuff Gong for the first time to support this dynamic artist with global potential. We are proud to share the voice of King Cruff.”

Cruff says his goal is to see hip-hop grow in the London community.

In September, he was honored with the Forest City London Music Award for Best Hip Hop Artist of 2022.

He is currently recording his debut project with Universal Music Canada and Tuff Gong Collective, scheduled for release in 2023.


— Archived by Jaden Lee-Lincoln of CTV London

Author: Anurag Sharma

I am working in news field since 2021. I am on the Elite News team as a Writer.

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