REVEALED: Target has donated $2.1 million to the LGBTQ group pushing school districts to allow kids to secretly change genders as 9BN is wiped off its value in backlash over trans clothing range.
- Target is partnering with an awakening education lobby group despite severe backlash to its recent LGBTQ marketing campaign
- The brand is a donor to the GLSEN group, which pushes for policies including allowing children to secretly transition without parental consent.
Under-fire retailer Target has been funding a radical education group pushing for school wake-up policies despite strong backlash over its LGBTQ Pride product launch.
The brand says it’s “proud” of its collaboration with K-12 education group GLSEN, which lobbies school boards to allow kids to secretly transition without parental consent and sexually make books available. explicit in the classroom.
It also provides instructions for teachers on how they can modify classes like math and science to be “more inclusive of trans and non-binary identities,” including using “they/they” pronouns in lesson plans, Fox News reports.
“GLSEN is leading the movement in creating affirming…and anti-racist spaces for LGBTQIA+ students,” Target said. “We are proud of more than 10 years of collaboration with GLSEN and continue to support their mission.”
Target lost billions in market value after it recently launched its annual Pride marketing campaign.
The retailer was criticized for offering ‘easy to wrap’ options in women’s swimwear.
Target has lost billions in market value after it launched its annual Pride marketing campaign, which included a controversial line of “friendly” women’s swimwear.
And since then, the company’s close ties to GLSEN have come to light amid backlash, with Target investing more than $2.1 million for the group over the years.
Among the policies promoted by the body are recommendations for teachers to intervene if students are learning about sex and gender, to ensure that it conforms to the ideology of the group.
“When students are creating their own surveys, if they want to include data on biological sex, teachers need to make sure to include both intersex and other options,” the group says in a lesson plan.
“And if students want to include gender data, they need to include a variety of options, such as agender, genderfluid, female, male, non-binary, trans man, trans woman, and others.”
One of the group’s central policies is to support trans youth in their transition, even without parental consent.
The school districts’ policy on the matter is to keep all “medical information related to transgender and non-binary students confidential,” and this extends beyond the classroom to include “parents or guardians.”
GLSEN did not immediately respond to a request for comment.
Target has been criticized for the Pride marketing campaign, which also included books for children who woke up.
Target has reportedly donated more than $2.1 million to GLSEN to support their lobbying efforts.
Target’s endorsement of the group comes as its chief executive, Brian Cornell, defended the controversial Pride month marketing campaign.
“When we think about the purpose of Target, it’s really about helping all families, and that word ‘all’ is really important,” he said on Fortune’s Leadership Next podcast.
‘The majority of Americans shop at Target, so we want to do the right thing to support families across the country.
“I think those are just good business decisions, and it’s the right thing to do for society, and it’s the best thing for our brand.”
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